The Plum Design blog

Print Vs Digital - Plum Design Blog
May 18, 2015
Print vs Online – The king is dead…isn’t he?

In this digital age it is easy to think that print is dead. Online marketing is quicker, cheaper and more manageable. It offers a huge variety of marketing channels to engage potential clients. It is also easier and cheaper to target a specific group of customers with specific campaigns (Older, younger, men, women etc.). Yet, […]

Blog Mobile Friendly Search
April 24, 2015
Are you Mobile Friendly?

As you may have seen on TV or read online, Google have introduced a new ranking algorithm that will assess how mobile-friendly your website is. Why are Google doing this? As more of us use mobile devices for web searches it makes sense for Google to incorporate these patterns in to their search algorithms. Here […]

Blog-Social-Media-Fact-Fiction
March 6, 2015
Social Media, Fact from Fiction

A lot is said about using social media as a tool for generating sales and greater profit. Yet, as an example, in the US only 2% of shoppers came directly from a social network to a retail website (2013 Christmas period). So, the time spent managing your business’ social media campaigns is a waste of […]

Blog-Animation
October 17, 2014
Why choose animation?

Just ask yourself! On a website, are you more tempted to hit the play button to watch a video/animation, or read a whole lot of text? Animation or video is an immediate way of explaining technical processes and communicating sales propositions to your customers as well as improving your brand value. Video promotion is 6 […]

responsive
October 6, 2014
What is responsive web design?

Responsive web design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and […]

ACI-responsive-website
September 25, 2014
Why responsive web design is vital for your business website?

I wonder what device you are reading this on? A desktop? A laptop? Or perhaps a smartphone? With more and more devices entering the market it’s not surprising that internet usage attributed to mobiles and tablets is set to take over that on desktops. This change in the way people consume information means that we […]