How to Communicate: Now workforces are back on site

 

How to Communicate: Now workforces are back on site

Communication with your workforce is more important than ever. During these times, many businesses have had to deal with approaching all aspects of communication via digital means but now a lot of us are in the position to be bringing people back into the workplace.

As an employer, it is your job to ensure that your workforce along with visiting suppliers and clients fully understand the safety measures you have put in place. Our aim is to provide you with information on how to improve your internal and external communications so that your team have the confidence to work safely in these uncertain times.

 

Information booklets and leaflets can be vital tools for helping your workforce fully comprehend new safety procedures.

Our first suggestion is printed literature, an often-overlooked form of internal communication. It’s really easy to forget that your team is not already a captive audience; they are not immediately engaged just because they work for you! Most employees are looking for clear answers that instil a sense of trust in the workplace. This needs to be reflected in your choice of marketing material so they are easily able to consume your new guidelines.

Booklets and leaflets can be a great way to begin. More informative booklets can express detailed accounts about how your business will function, whilst hand-out leaflets can give a brief overview of what your team will need to expect to adhere to under these new circumstances. Keep in mind that booklets and leaflets can be taken home and studied, allowing your workforce time to process your new procedures and refer back to them if need be.

 

Achieve your core message by having them printed on posters and information boards.

Posters and signage can offer vital information that tells your team that the advice given needs to be followed closely. Perhaps you have a core message that you need everyone to understand. An example of this could be safety procedures that you want to enforce in the workplace like sanitation, one way systems or mental wellbeing guidelines.

Visually stimulate your workforce so they have confidence in you.

Creating visually stimulating animations or videos helps your team clearly understand why you are making the decisions you have. A study looking at Facebook engagement rates in 2019 suggests that video content is 59% more likely to engage its audience, meaning that a non-captive audience is far more likely to engage with video over written content. It’s quick to deliver and easy to consume so that your team can get back to work efficiently.

Video content can offer varied types of value. For example, a clearly illustrated animation can easily outline vital safety procedures. This could be demonstrations that show how to wash your hands or equipment properly, how far to stand from colleagues or what entrances and exits to use. To sum things up, animation can demonstrate points that are often difficult to explain verbally. Alternatively, a more personable approach could utilise a team leader being on video as their facial expressions and body language can help create trust between them and the team.

 

Plum can help you choose the right material to use for your internal communication.

We offer many different types of marketing materials, including the content discussed today. The team at Plum has already begun to assist many businesses back into the workplace by providing them with the right tools to communicate their safety procedures effectively.

To find out how Plum can help communicate your new safe working procedures, please call us on 01792 701937 or email us at [email protected]

Developing your business: Focussing on long-term projects

Developing your business:

Focussing on long-term projects

The difference between short term and long-term marketing projects might not be immediately obvious. Long term projects may take months or even years to complete, as opposed to short term projects which could last only a few days. However, we do know that building focused marketing strategies and having targeted goals will result in longer lasting, positive outcomes.

Our Designers here at Plum have pulled together some advice on the benefits of a long-term strategy and what commitments you should be taking into the next stage of your company.

 

Let’s talk websites.

Your website can be a powerful tool that can often be neglected over the years. A simple revamp would be considered a short-term goal, whilst taking the time to carefully prepare a website overhaul could finally get you your dream clients. It is your digital shop window, a place for potential clients to browse your services. It can engage visitors via a carefully constructed SEO plan, show your social media followers the detailed version of your brand and most importantly, it’s a place to make sales. A professionally designed, mobile optimised website can give your company validity like nothing else. In short, it shows your potential customers you mean business!

 

Brand realignment.

If you are a regular here over at Plum Design, you’ll have already read our blog about the importance of brand realignment and the two simple steps we offered to help you begin this process, we’ll leave that link for you here Branding

It’s important to gain perspective on your own brand and how you are seen by your audience. This idea can be translated over into the long-term goals your company has, as brand realignment will never be a quick fix. It is vital you keep evolving with your audience and know that your brand may have been perfect a year ago, but now could use some maintenance to keep things looking fresh.

PPC and SEO: Digital marketing and all the acronyms.

Digital marketing isn’t all about aesthetics, a lot of the time it’s about the analytics. Getting to the top of Google is the ultimate win for a lot of companies. We’ve all sat at our computers typing in different variations of our business’s services, hoping that we will magically appear on the top
of the search page. It takes time and dedication; ranking high in Google search engines will never happen overnight, particularly if your website isn’t utilising keywords and ever-changing algorithms. Some of our clients prefer PPC advertising, otherwise known as pay-per-click. This is almost like buying site visitors, as opposed to having them visit organically. However, our aim with all of our clients, is to develop websites with useful content that incorporate all relevant search terms. This enables the websites that we
design to perform at their maximum, organically.

Newsletters and e-mail marketing.

The power of the newsletter seems to be the best kept secret in the industry. Once a potential customer has signed up to your mailing list, they’re basically telling you that you have their attention. They are waiting for you to tell them something they want to hear. This is where it can get a bit tricky, as one wrong move can mean you will lose one of your subscribers for life and trust us, they don’t come back! It may seem like a short-term project, but creating captivating and helpful content can be a difficult task to handle each month. Planning ahead to produce insightful monthly newsletters can help the affinity between you and your audience. It means you’re always in the back of their mind and ready to make a sale when they need your service.

 

Get in touch.
If we’ve peaked your interest today then get in touch with one of the team at Plum. We can direct you to one of our experts as they can help decide what long term project would be right for you: call us on 01792701937 or email us at
[email protected]