Print Vs Digital - Plum Design Blog

Print vs Online – The king is dead…isn’t he?

In this digital age it is easy to think that print is dead. Online marketing is quicker, cheaper and more manageable. It offers a huge variety of marketing channels to engage potential clients. It is also easier and cheaper to target a specific group of customers with specific campaigns (Older, younger, men, women etc.). Yet, digital campaigns can also be more easily ignored or get lost in the noise. An online brochure, for instance, may not carry the same cachet as a beautifully printed brochure.

Although there are sometimes greater cost implications for printed material the conversion rates can be higher for printed campaigns than digital (OMI). Not to mention that an ad could physically last for months in a trade publication or magazine.

But as the title of this blog alludes to, it’s not an either/or situation. It is about one hand helping the other. When you have both on and offline marketing channels working together you get real boosts in your conversions.

Offline marketing, such as magazine or newspaper ads drive users to search online for a particular company, product, service or slogan. These offline channels have a direct influence on a proportion of online purchases.

To surmise, in this digital age, when it comes to convenience, accessibility and shear scope of ways to show off your product, the web is king. But, to ignore your offline marketing is a very unwise strategy. Ultimately, it should be about creating a strong campaign that is able to run along and intertwine both on and offline channels.

Blog Mobile Friendly Search

Are you Mobile Friendly?

As you may have seen on TV or read online, Google have introduced a new ranking algorithm that will assess how mobile-friendly your website is.

Why are Google doing this?

As more of us use mobile devices for web searches it makes sense for Google to incorporate these patterns in to their search algorithms. Here are a few statistics that highlight this trend:

  1. 60% of all traffic for Google is mobile. If you don’t have mobile friendly website, you risk falling in Google rankings.
  2. 50% of people use their smartphones and tablets to choose what to buy and where to buy products and services.
  3. 78% of consumers who search for a local business on their smartphone end up making a purchase.

Statistics from: Designmodo

So, as you can see, there is a real need for this change.

You can test how mobile-friendly your website is by using Google’s free tool.

If your website gets the green light then well done you. If it doesn’t then keep calm and take a deep breath. It’s not the end of the world, but you should think about making your website mobile friendly soon.


Besides, you’ll know yourself how much better an experience it is using a website that has been developed for mobile devices compared to sites that haven’t.


Talk to us at Plum Design. We can change your site to a responsive, mobile-friendly site effectively, affordably and with a minimum amount of hassle to you.


Social Media, Fact from Fiction

A lot is said about using social media as a tool for generating sales and greater profit. Yet, as an example, in the US only 2% of shoppers came directly from a social network to a retail website (2013 Christmas period).

So, the time spent managing your business’ social media campaigns is a waste of time, right? Well, it’s not really that cut and dry. 36% of US shoppers stated that a third of their purchases required them to consult social networks before ultimately making a final purchase. Facebook, Pinterest and Twitter all saw their social referral share grow by 12, 24 and 17 percent respectively.

Where does that leave us?

I suppose it’s fair to say that if you are looking to dramatically increase your sales in the short term then social media marketing is not the correct strategy for you. If, however, you are looking to implement a serious content marketing strategy that will in time deepen your brand awareness throughout the online platform then social marketing is well worth your time and money. Implementing a social media marketing strategy can:

  • Help improve your websites SEO
  • Let you know what people are saying about your company and its products
  • Allow you to interact more personally with customers, building a rapport
  • Generate more customers from new markets

If you would like to find out what level of social media marketing is best for your business get in touch.


Why choose animation?

Just ask yourself! On a website, are you more tempted to hit the play button to watch a video/animation, or read a whole lot of text?

Animation or video is an immediate way of explaining technical processes and communicating sales propositions to your customers as well as improving your brand value.

Video promotion is 6 times more effective than print and online marketing ( With over 50% of all marketing professionals worldwide citing video as the type of content with the best ROI (eMarketer).

Online videos and animations keep prospective customers engaged. With an astonishing 73% of consumers more likely to make a purchase after watching a video (ReelSEO) on your website, it’s an easy choice to market your products or services.

At Plum we deliver high standard video and animation at a reasonable cost that will help you stand apart from your competitors and increase the probability of sales conversions.

Check out our animation playlist on our YouTube channel.

If you think this could be of help to your sales and marketing teams please get in touch.


What is responsive web design?

Responsive web design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.

Someone opening your site on a smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device.

No more loading a huge website and having to zoom in and out to find the content you’re looking for.

Previously we designed for desktops first and a version for mobile an after thought [if at all]. This has changed, with 30-50% of online traffic being attributed to mobile phones and tablets; we can no longer ignore this – the ‘one site fits all devices’ approach will soon be the norm.



Want to talk to us more about responsive web design for your business? Call 01792 701937 or email us at


Why responsive web design is vital for your business website?

I wonder what device you are reading this on? A desktop? A laptop? Or perhaps a smartphone?

With more and more devices entering the market it’s not surprising that internet usage attributed to mobiles and tablets is set to take over that on desktops.

This change in the way people consume information means that we need to change the way we share it, encouraging the best possible online experience of our brands and services.

Experience for the user is key.

With Google now focussing on the user experience, those websites that offer an enhanced experience, regardless of device being used, will take priority and therefore rank higher in search.

Responsive design is more cost effective – there is no need for a separate mobile site; one site for all devices means one website to update, one website to host, one website to market.

Responsive design is a way of future proofing your website, the number of people viewing information on mobiles and tablets is only going to increase.

We can see that having a website that is responsive has a direct impact on dwell time and bounce rates – if a user has a better experience on your website they will spend longer on it and they’re also less likely to bounce if the page is optimised to their device. Happy customers = happy business.

Want to talk to us more about responsive web design for your business? Call 01792 701937 or email us at