Blog-Animation

Why choose animation?

Just ask yourself! On a website, are you more tempted to hit the play button to watch a video/animation, or read a whole lot of text?

Animation or video is an immediate way of explaining technical processes and communicating sales propositions to your customers as well as improving your brand value.

Video promotion is 6 times more effective than print and online marketing (B2Bmarketing.net). With over 50% of all marketing professionals worldwide citing video as the type of content with the best ROI (eMarketer).

Online videos and animations keep prospective customers engaged. With an astonishing 73% of consumers more likely to make a purchase after watching a video (ReelSEO) on your website, it’s an easy choice to market your products or services.

At Plum we deliver high standard video and animation at a reasonable cost that will help you stand apart from your competitors and increase the probability of sales conversions.

Check out our animation playlist on our YouTube channel.

If you think this could be of help to your sales and marketing teams please get in touch.

responsive

What is responsive web design?

Responsive web design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.

Someone opening your site on a smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device.

No more loading a huge website and having to zoom in and out to find the content you’re looking for.

Previously we designed for desktops first and a version for mobile an after thought [if at all]. This has changed, with 30-50% of online traffic being attributed to mobile phones and tablets; we can no longer ignore this – the ‘one site fits all devices’ approach will soon be the norm.

 

 

Want to talk to us more about responsive web design for your business? Call 01792 701937 or email us at info@plum-design.co.uk