What is responsive web design?

Responsive web design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.

Someone opening your site on a smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device.

No more loading a huge website and having to zoom in and out to find the content you’re looking for.

Previously we designed for desktops first and a version for mobile an after thought [if at all]. This has changed, with 30-50% of online traffic being attributed to mobile phones and tablets; we can no longer ignore this – the ‘one site fits all devices’ approach will soon be the norm.



Want to talk to us more about responsive web design for your business? Call 01792 701937 or email us at

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