More than 700 city centre traders contribute to the Swansea Business Improvement District (BID) scheme, which is the first of its kind in Wales.
Swansea BID scheme exists to raise confidence in the Swansea city centre by creating a cleaner, safer, more attractive and more accessible city centre.
We were asked to produce a Television ad to promote commercial interests in Swansea city centre over Christmas. As it represented 700 traders we were unable promote any one business and therefore in 30 seconds could only present what is a flavour of Swansea.
Producing a Christmas ad in October without any festive events and Christmas decorations in place presented a difficult challenge.
With a small budget and an almost impossible time frame, it is a credit to the production team that an ad of this quality was produced.