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Caerphilly company scoops Canmol Award

Caerphilly based Catnic, a leading brand in the building products sector, has scooped one of five trophies at the Canmol: Wales Marketing Awards, held at Cardiff’s Park Plaza last night (15 October.)

Catnic has also been selected from the five winners on the night, including GreenThumb Ltd, Wrexham County Borough Council, Princes Gate Spring Water and South Wales Police, to represent Wales in the National Chartered Institute of Marketing Awards later this year. 

Launched in July 2008, Canmol was created by The Chartered Institute of Marketing to celebrate and promote excellence in the marketing industry in Wales and to recognise the crème de la crème of marketing practitioners.

Thirteen marketing experts* judged the entries under the Chairmanship of Jonathan Deacon, Newport Business School and Chair of the Wales Board of The Institute, and with no categories or boundaries, the judges were looking for innovative marketers demonstrating integrated campaigns and brilliant results.

Jonathan Deacon said: “Following the success of the first Canmol Awards, we had high expectations for Canmol 2009, and we were not disappointed. There was a tremendous buzz around the awards and an immense sense of pride from the 15 short listed companies. It was a very difficult task selecting the winners from a wealth of excellent campaigns, however five entries stood out in particular for their creative, innovative and strategic thinking, as well as their ability to achieve brilliant results often with reduced budgets.”

Catnic impressed the judges for the re launch of its lintel range, which integrated both quantitative and qualitative methods to understand the requirements of its audience groups and target communications to meet them. The changes proved to be highly successful in the market place with literature requests increasing across the board by between 6% for a hard copy of the Lintel Product Selector to over 40% for the Trade Price List downloads.

Barry Jenkins, Marketing Manager at Catnic, said: “Winning a Canmol Award is an excellent opportunity to showcase the success of our marketing campaign and to boost Catnic’s company profile. It is testament to the team that have worked hard to uphold the long tradition of marketing genius that has seen Catnic maintain the status of market leaders for more than 40 years.”
Richard Houdmont, Director for Wales of The Chartered Institute of Marketing, commented: “We were delighted by the success of the first Canmol Awards in 2008, and now in their second year they have continued to grow, generating an incredibly high standard of entries and gaining support from marketing professionals across Wales. Proving that Wales is rich in creative and marketing talent and you don’t need a big budget or a huge team to get results."

“This year’s Canmol Awards have set the standard for marketing professionals, while celebrating excellence within the marketing industry and we hope these awards will help spread best practice amongst practitioners in Wales.”

The headline sponsor of the event was the University of Wales, Newport. Other sponsors included Bwrdd yr Iaith Gymraeg/The Welsh Language Board.

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