Glamorgan Tiles
Transformative brand repositioning with spectacular results.
Client:Glamorgan Tiles

Glamorgan Tiles is a leading supplier of tiles, kitchens and bathrooms to consumers and the trade in South West Wales.

After embarking on a performance management programme Glamorgan Tiles identified the need to refresh their brand to appeal to broader consumer base. After all, your branding conveys everything you want to say to the world about your business. So, it’s pretty important to get it right.

In addition, sales of tiles and bathrooms needed to be increased, in particular kitchens where sales were poor. We established that customers like to buy from specialists and the name Glamorgan Tiles is perfect for selling tiles, not so good for selling bathrooms and kitchens.

Together we created three sub brands; Glamorgan Bathrooms, Glamorgan Kitchens and Glamorgan Stone to show customers that they were just as serious about other product areas of their business.

The new branding is fresh, colourful and contemporary to appeal to a new audience. It has given the business authority and a greater presence in their market place, which has helped them to grow their sales significantly.

The new logos and brand identity has been applied across all sales and marketing material as well as signage inside the showroom and outside. Plum Design is currently working on a new website and email marketing to enhance their online presence and generate additional sales.

Plum Design have been invaluable to Glamorgan Tiles, their knowledge and expertise have helped my company move forward beyond measure. The focus and commitment has been amazing. They are continually working in the background pushing forward, developing ideas and striving to achieve what’s best for me as a client and to us as a business. I cannot recommend Plum Design highly enough.

Glamorgan Tiles
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