Print literature: go digital for a virtual audience
Before lockdown began did you invest in a range of printed literature? Have you been watching these paper goods become dusty in their cardboard boxes?
We’ve mapped out a few solutions you can take to make the most of your printed media and ensure that it still works for you and still communicates with your customers!
1: Get digital versions of your literature:
The first tip is simple, ask your designer for the PDF files of your posters, flyers or leaflets. You can still send these out to clients digitally, perhaps in the form of a short newsletter.
2: Have a photoshoot of your new literature or packaging:
This is the perfect way to show off your hard work and branding, it also shows that you have professional, printed extras on hand once lockdown is over. Branded packaging and business literature are both a form of affirmation for your current and future clients.
3: Turn your informational leaflets and brochures into infographics to use via your social media platforms
You have all that information ready, so turn it into something usable. For example, if you want to advertise or highlight a specific market or choose your core products or services from your existing literature, here at Plum, we can use the existing content to create digital adverts, or e shots, a highly effective and creative re use of the resources that you already have.
If you need any further help don’t hesitate to get in touch with one of the team at Plum.
We can help you create the digital files needed to be sent out to customers, or throw a few tips your way on how to create eye-catching and useful infographics!