THE CHALLENGE
The Marine and Fisheries Division of the Welsh Government awarded Plum Design a contract to produce 4 animations explaining various aspects of Marine Planning in Wales including; an overview of Marine Planning in Wales; Marine Protected Areas, The Marine Strategy Framework Directive and the Common Fisheries Policy.
Living and working by the sea, we relished the opportunity to help explain what people in Wales can expect in the coming years.
Although the subject matter is in parts dense and quite technical, we created storyboards and graphics that flow effortlessly, keeping the viewer engaged and, most importantly, informed.
Another important part to the success of the animations has been the ability to capture essences of the Welsh coastline that people can easily connect and identify with. Overall, the animations have hit a balance between informing and entertaining the viewer.
The animations will play an important role in explaining the marine policy for Wales to stakeholders and public at large.
This has certainly been a challenging project and I would like to place on record my appreciation for the way you have worked with us and nursed us through the process for this has been every bit as important as your creative input.
May I once again take this opportune moment to thank you for your hard work on this project – many people are impressed with the final results!
