Design for Print
Plum Design & Advertising Ltd

CLIENT HIGHLIGHT:

When Wernick Group needed an industry critical creative to represent a new commitment for a carbon zero future, Plum reached for the sky!

wernick group logo
THE CLIENT

The Wernick® Group of companies has a proud history stretching back to 1934, growing from a humble maker of poultry crates to becoming Britain’s largest independent manufacturer and hirer of portable and modular accommodation.

Our partnership with Wernick goes back to the 1980’s. We have produced all of their marketing materials for the last 30 years. Our clear understanding of their products and the industry that they work in enables us to create marketing materials with purpose and vision.

THE CHALLENGE

Wernick Group needed us to create a campaign to explain how they are implementing a strategy to become carbon net-zero by 2040.

Wernick cover image

THE APPROACH

We felt it was important to stay clear of a ‘typical’ visual depiction of Wernick’s product images surrounded by clean air and sunlight. We wanted to produce a more creative concept that would clearly define, and evoke a vision for the future that emphasises the positive actions that Wernick are taking to reduce their carbon emissions by 2040.

2040 carbon zero logo
Wernick timeline

THE SOLUTION

We developed a concept to represent Wernick’s future vision by creating a clear visual to convey the message with impact. A child represents the future generation of 2040, in a green space with clean air, flying a kite that represents the brand colours of each division of the Wernick Group.

OTHER SERVICES INVOLVED FOR THIS CAMPAIGN

Werncik Brochure spread
Werncik Brochure cover
Werncik Brochure Poster